To understand fake out-of-home advertising, you first have to know what out-of-home advertising is. Out-of-home advertising includes the various kinds of marketing that you see when you are outside, ranging from billboards to advertisements on public transportation or in stations. Fake out-of-home advertising has recently emerged as the latest form of out-of-home advertising. It uses augmented reality (AR) or computer-generated imagery (CGI) to create digital content that may easily be confused with actual real-world experiences.
要了解虛擬戶外廣告，你首先必須了解什麼是戶外廣告。戶外廣告包括你在戶外時看到的各種行銷方式，從大型廣告看板到大眾交通工具或車站裡的廣告。虛擬戶外廣告最近已成為戶外廣告的最新形式。它使用擴增實境或電腦合成影像來創建可能容易與真實世界體驗混淆的數位內容。
生活必備字詞：
advertising n. 廣告（業）（不可數）
advertisement n. 廣告（可數，常縮寫成 ad）
various a. 各式各樣的
emerge vi. 興起；出現
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本文節錄自《常春藤生活英語》雜誌，完整內容請見二月號。
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