A university in Ireland is now offering a Bachelor of Arts in Content Creation and Social Media. The university initially created a summer program on the topic, but the number of students wanting to sign up was far more than they expected. Two years later, a complete four-year program was created. The course covers topics such as digital marketing, creative writing, and video and audio editing. Students will learn how to engage and maintain an audience, work with businesses, and make profits. Graduates of this program will be equipped to work as self-employed influencers or create content for companies and organizations. This degree was created in response to the evolving media field, where digital content and social media play key roles in modern marketing strategies.
愛爾蘭一所大學現在開設內容創作和社群媒體文學士學程。該大學最初創建了一個以該主題為主的暑期課程，但想要報名的學生人數遠遠超出他們的預期。兩年後，一套完整的四年課程誕生了。該課程涵蓋數位行銷、創意寫作以及影片和音檔剪輯等主題。學生們將學習如何吸引和維繫觀眾、與企業合作並獲取利潤。該課程的畢業生將有能力成為自由業網紅或為公司和組織創作內容。該學位是為了因應不斷發展的媒體領域而設立的，在此領域中數位內容和社群媒體在現代行銷策略中發揮關鍵作用。
生活必備字詞：
engage vt. 吸引住；使感興趣
profit n. 利潤
in response to... 因應……
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本文節錄自《常春藤生活英語》雜誌，完整內容請見六月號。
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