We are surrounded by a flood of ads every day through all kinds of media. Ads are everywhere—on walls, inside vehicles, in magazines, and on social media feeds. With so much competition, advertisers are always looking for ways to make their ads stand out. If an ad can catch a person’s eye, it will be more memorable. That is why fake out-of-home advertising has become so popular in recent years. Fake out-of-home ads offer many advantages because they transform normal city spaces into fantastical settings.
我們每天都被各種媒體上的大量廣告圍繞著。廣告無所不在 —— 在牆上、運載工具內、雜誌裡和社群媒體動態上。由於競爭如此激烈，廣告商一直在找尋使他們的廣告脫穎而出的方式。如果廣告能夠抓住人們的眼球，就會更令人難忘。這就是為什麼近年來虛擬戶外廣告變得如此流行的原因。虛擬戶外廣告具有許多優勢，因為它們將普通的城市空間轉變為奇異的環境。
生活必備字詞：
vehicle n. 運載工具；車輛
memorable a. 令人難忘的
transform A into B 將 A 轉變為 B
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本文節錄自《常春藤生活英語》雜誌，完整內容請見二月號。
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